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Beyond 281 needed to go beyond the ordinary

Growing up watching cricket in the ’90s and 2000s was an exercise in maturing along with Indian cricket. Starting from

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Subscribed – Must read

Tien Tzuo, the CEO of Zuora, has written a powerful book that is wholeheartedly and unabashedly about subscription monetization. Brilliantly structured and extremely well researched and written, it makes for a compelling read. Of course, the author was at before he founded the company, Zuora which specializes in the subscription economy. It is hard to argue with the points made by the author and the book is undoubtedly thought-provoking. As he asks repeatedly in the book, “what product or service do you have, that cannot be moved to a subscription model?” It is difficult to find an answer to that question. A few did come to my mind – something like a TV or a Washing Machine – surely, these cannot be on a subscription model. But, I am wrong, of course. There are any number of online sites that nowadays rent TVs. A simple Google search for “TV on rent” threw up 4 advertised results, followed by numerous

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